To promote its hairdressers around the world, we recommended to L’Oréal to:

  • Make them dream by presenting “star” hairdressers from all over the world, in a very aesthetic and sensitive way, by creating more than a dozen video portraits with a strong artistic bias.
  • Enhance the work of hairdressers by making a film that pays tribute to hairdressing, incorporating the codes of haute couture, and assimilating the creative work of the couturier to that of hairdressers.

Films broadcast in lounges around the world and on L’Oréal’s web channels.